Navigating the Big Deal: A Guide for Societies
/For a society that owns journals, partnering with a commercial publisher (or a large university press) has offered a shrewd convergence between the vertical and the horizontal models of publishing. Via such partnerships, societies have been able to participate in the horizontal strategy — benefiting from the economies of scale and bundling strategies (e.g., the Big Deal) of the largest publishers. Shifts over the last decade in how publishers market and sell journals and journal packages, however, have significant implications for society journal valuations over the long term. These same shifts may also be setting some societies up for publisher “lock-in” — making it difficult to change publishers or move publishing back in-house in the future. Only by developing — and actively managing — an astute licensing strategy can societies avoid such lock-in and maximize the benefits of participating in a publisher partnership.
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